Pyramid Heating and Cooling had just gone through a rebranding with their logo, slogan, and overall look. When Pyramid’s marketing department reached out to our team, we were excited to get to work producing a TV advertisement.
The purpose of this ad is to target Pacific Northwest homeowners and encourage them to purchase new HVAC units, making a connection between the fresh air of the outside with the amazing air they can feel inside their own homes. As a Portland corporate video production team, we knew of several great outdoor locations we could use to film. After scouting out several locations in the Columbia River Gorge, we settled on using Latourell Falls. For this advertisement, we casted for the perfect young family to act in the commercial. For the indoor scenes, Pyramid Heating and Cooling partnered with Renaissance Homes in using one of their new constructions in Lake Oswego.
After the video production work, we spent the next few weeks working on video editing. We worked with finding a voice actor that fits their brand, music that drives the right emotions, and graphics that compliment the video. We couldn’t be happier with how the final product turned out and we are excited to see our friends at Pyramid Heating and Cooling use their new marketing video this year.